Once upon a time there was a brewery. This brewery had a proud heritage of contrarianism: when America drank dark beers with high alcohol, this brewery offered a light-bodied, low alcohol alternative. It was called Budweiser. Budweiser, along with a few other beers like Miller and Coors, grew into one of the great national brands. … Continue reading Budweiser’s Super Bowl Fail: A Parable for the Church
Growing up in the Bible Belt, I would from time to time feel pressure from my well intentioned Christian friends. “You need to be more aggressive in evangelism.” “There are lost souls all about us” “Jesus calls all his disciples to evangelism, it’s a matter of obedience.” Freely, I admit that I resented such pressure. … Continue reading Evangelism is NOT Multilevel Marketing!